About Us

Why We Do What We Do

We’re car guys, plain and simple, located in Miami, Florida – a car and boat enthusiast’s paradise. And, as car guys who enjoy cleaning our own “toys”, we found many basic car care products either did not work well, or what was needed did not exist. So, we decided to create products that we’d want to use ourselves. That’s why we invented the world’s first flexible wheel brush that has an integrated lug nut cleaner – the Woollywormit Wheel Brush. That’s why we invented the first wash mitt with an integrated retractable Scrubfinger – the WOWmitt Wash Mitt. These two products were designed to pretty much wash everything on your car or boat! Both of which were awarded multiple patents for their innovation.

How We Got Started 

It all started one day a few years back when we were out riding our Jetskis in Miami Beach. When the tide changed, the Jetskis were pulled out into the bay. After retrieving them from the current, we realized that none of our types of anchors could hold well in sand. That intrigued us. For the next couple weeks, we bought every type of anchor we could get our hands on that would be used for Jetskis. After our own testing, we discovered we couldn’t find any anchors designed to secure small watercraft in sand. It was at that time, while sitting on a sandbar, we decided that we need to design our own small anchor that worked well in the sand. And, after almost two years of work, a lot of money and a gallon of sunscreen, our newly designed and patented foldable anchor was born. Little did we know back then that fetching our runaway Jetskis was ultimately going to launch a new company, Black Tie Brands. And as they say, one thing led to another. Car care products and other patents followed ... And we're having a great time at it! For additional information about Black Tie Brands, click here: https://blacktiebrands.com/

Details Matter 

We are obsessed about details. Obsessed. Our people live this. Our factories integrate this. Our customers experience this. We don’t build products based around being the cheapest on the market. Instead, we build products around objectives.

And those objectives are built upon details. Details include things such as conducting tons of research, designing products with innovative features others don’t have, choosing the best materials for the objectives, even if they are more expensive, engineering the products to be used by both professional detailers and car enthusiasts alike, and more.

Fueled By 

  • Innovation 

    "Why didn’t I think of that?" is a statement so many have said to themselves over the years. Well, that’s something we try not to say too often. Instead, if we see a need for a better way of doing something, that intrigues us. Then, we start the work of research and fun to see if we can find a solution. And, then, if and when everything finally comes together, we launch our products. Innovation is what makes us different, and what makes us different is what makes us better.

  • Collaboration 

    Black Tie Brands collaborates with other inventors and companies consistent with the Black Tie Brands mission and standards. And, we consider licensing opportunities on our patents for key partners. We have a great team of patent attorneys, project managers and factories working together to create innovative products that are awarded US and Foreign Patents and Trademarks. For licensing information, click here: https://blacktiebrands.com/licensing-opportunities and for patent information, click here: https://woollywormit.com/pages/ip

  • Quality

    Our products are not cheap, because our products are not cheaply made. Quality is always paramount for us. Period. Our products are made with best-in-class materials and are purpose-built, meaning all the components are sourced to meet the specific objectives of the product. Quality has a price, and as we all know, poor quality can actually be very expensive. As the saying goes, "you get what you pay for".

Woollywormit.com is owned by Black Tie Brands, LLC, please see: https://blacktiebrands.com/